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DoCoMo Logo changed

日本电信巨头DoCoMo,从7月1日开始启用新LOGO。老实说作为用户第一感觉没有那种新的期待被满足的感觉。品牌策略(日文)。

其他2家电信公司

docomo logo

Mushroom character
Creative Commons License photo credit: matsuyuki

The family of Dokomodake
Creative Commons License photo credit: OiMax

这是DoCoMo的卡通形象,一家子蘑菇,头部可以用来擦手机屏幕。当时推出时广告语为:只有在DoCoMo(ドコモダケ

Posted in 设计思考.

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